Joanne's Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our music video challenges forms and conventions as our video is postmodern it doesn’t follow a narrative structure. Through our demographic research it is also seen that more males listen to indie music than females. Therefore our group wanted to a fill a niche in the market for females this challenge some conventions.

The video below is by Taylor Swift Back To December this video also has similarities to our music video.  Someone who is sad is using nature or calming environment to take away there worries. Our video is also similar to this video as it also covers other teenage issues such as relationships.   

What does effective is the combination of your product and ancillary texts?

We have created music video and Digi pack (CD Cover) and Website for our Artist Owl City everything followed a consistent house style to allow our audience to understand what type of artist he is. That is the most important factor when promoting an artist that their product design and style is consistent and we achieved that in our work the use of vivid colours on the website and Digipack also relates to the actress on music video with the bright pink colours she is wearing. Therefore the combination of our product and ancillary texts are very effective due to our apparent and effective house style.

What have you learnt from your audience feedback?

We played our video for an audience to watch some of the feedback we received on how the video was relatable to a girl at this time therefore this shows that video was relevant to its audience. However some boys did mention that video would more accessible to the female market as the video and female actress facing her emotional issues that all boys not understand. We therefore received constructive feedback from our audience.

How did you use media technologies in the construction and research, planning and evaluation changes?

The first type of media we used to plan our work was celtx a preproduction programme this meant that storyboards had to be drawn up before the video was created. Abode premiere was used to edit and complete the music video. Adobe after effects was also used to add the technical elements to the video. The use of these media technologies help bring a more profession to our work, also the planning process on celtx helped us to be organised and control our work.






by Joanne Ogunsan